I’m a brand strategy director who partners with founders, leaders, and creative teams to define what brands stand for—and shape how they come to life across identity, digital, and content.

I’ve held strategy roles at design studios including Character, Collins, and Wolff Olins, leading work for clients across technology, healthcare, and culture. As an independent consultant, I collaborate with agencies and companies to develop brand narratives, portfolio architecture, verbal identity, and digital experiences, often serving as an embedded partner from early definition through launch.